Who We Are

Justin Sohl - Principal

For 23 years, Justin has used his diverse skill set to innovate and optimize in the food service industry both in on-premise and off-premise channels. He was a leader in the development of the systems and processes that helped build the largest B2B Caterer in the U.S. as well as the development of programs and formats that contributed to the exponential brand growth of traditional delivery. Justin’s partnership combines creating a shared vision of success with meticulous development of strategic systems, tools, and processes enhanced by his capabilities in analytics, financial modeling, trade area analysis, change management, and market entry. Passionate for the industry and building relationships, Justin ensures his partnerships continue well beyond implementation.

Justin has a passion for community and the entrepreneurial spirit which led him to focus his knowledge and energy on helping the small business owners compete in the local and regional forum. Justin is a graduate of the University of Illinois and received his MBA from the Kelley School of Business at Indiana University.

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